As a life insurance carrier, you know that the policies you sell are an important piece of your customers’ financial well-being. Unfortunately, many consumers may not be familiar with the full value your services bring.
Our white paper Much Has Changed in the Last Few Decades — Except for Life Insurance Policies examines the growth of the financial wellness sector and how this trend can be applied within the life insurance industry. And while the life insurance industry has remained fairly static, today’s threats to financial well-being have only increased over the last decade, led in large part by identity theft.
Adding comprehensive 360° identity protection to your life insurance policies can better align your products to expanding consumer interests in financial wellness while adding greater value to your offerings. Today, 58% of consumers say they plan to purchase identity protection, and almost half of that market say they want to purchase identity protection from their insurance company.
With life insurance ownership at its lowest point in 50 years, the industry is in need of transformation. However, disrupting it doesn’t necessarily mean external forces have to negatively affect your business – you can be the change from within by offering life insurance that is better positioned to match the time we live in.