Data Privacy and Security in the Connected Home


Parks Associates’ new research whitepaper, Data Privacy and Security in the Connected Home, developed in partnership with Iris® Powered by Generali (“Iris”), a B2B2C global identity and cyber protection provider, highlights the risks posed by internet-connected devices, consumers’ perceptions of these risks, and the role smart home platforms can play in mitigating threats. The research firm reports that 72% of smart home product owners are concerned with the security of the personal data collected by their devices. Among all US internet households, nearly one-half have reported experiencing at least one privacy or security issue in the past year.