The 5 Key Elements of the Iris Identity Protection Platform

Estimated Reading Time: 7 Minutes

Offering identity theft protection and cybersecurity can bring significant value to your business. Three-fourths of consumers say they would feel more secure if a retailer, consumer brand, bank, or credit card provider offered it, and two out of three say they would be willing to pay for it.

Yet historically, even business leaders who recognize the opportunity may perceive the market as overly limited – as if you must either funnel customers to a wholly separate vendor, or wade into building an integration from scratch with each provider.

The Iris^® Powered by Generali platform carves a new path between these extremes, giving your business access to the identity and cyber protection market with unparalleled ease and flexibility.

Affiliated with global insurance leader Generali, Iris is an established, 20-year provider. Today, we power consumer fraud resolution and cybersecurity plans for Mastercard, GEICO, Nationwide, Vodafone, Staples, and many other major brands.

Read on to understand what we’re doing differently – and what the right identity theft protection experience for your audience might look like. 

Key Takeaways

• Iris is different: Iris Powered by Generali’s identity protection technology platform and 24/7 US-based resolution team have served businesses of all sizes, including major brands, for over 20 years.
  
  
• The unique value of the Iris platform comes from its flexibility in five key areas:
  
  
  • Breadth of consumer solutions (technology and services): Mix and match features to offer just the right combo for your audience.
    
    
  • User experience options: Integrate into your product via API/SDK, or take our pre-built web interface and customize it.
    
    
  • Customer enrollment options: Implement any of our fully-formed signup and login paths, or invent your own.
    
    
  • Platform integration engine: Just plug into Iris – let us handle the integrations with third-party providers. We’re regularly adding new ones!
    
    
  • Data handling flexibility and security: Offer customers protection while reducing your risk around sensitive data via Iris’ browser-to-machine APIs and SDK.
    
    
• Identity theft and cyber protection solutions are within your reach: Wherever your customers’ needs fall on the fraud, identity theft, or cybersecurity risk spectrum, the Iris platform enables you to offer relevant protection.

What is Included in the Iris Identity Protection Platform

The Iris identity theft protection platform is made up of several key elements:

With these elements, Iris bridges the gap between your business and the wealth of available identity and cyber protection options – making it easy to offer these services to your market.

1. Solutions and Live Assistance Services

Different organizations have varying priorities when it comes to offering identity and cyber protection.

Today, the Iris platform supports over a dozen consumer solutions, which you can mix and match to serve your audience.

Our available technology features include:

• Continuous monitoring and alerts, ranging from dark web, to credit, to phone spoofing, and other specialized monitoring types
  
  
• On-demand dark web scans to reveal current known exposures
  
  
• Downloadable device and data protection, such as a VPN, parental controls, a password manager, and more.
  
  
• Educational resources and shortcuts to facilitate consumer self-help

We also offer live services, including award-winning, 24/7 US-based resolution assistance. Iris’ experts are dedicated to resolving identity theft, fraud, and scam incidents – ready to help your customers anytime, anywhere.

Check out our full list of solutions in more depth here.

2. User Experience Options

The next big advantage of the Iris platform is its flexibility of user experience. You can choose to integrate our solutions into your product via API or SDK, or use Iris’ pre-built interface, which can be customized and themed to match your brand.

Iris Identity Protection API Suite and SDK

The Iris API experience option lets you embed your chosen solutions within your app, customer accounts, or other digital environment.

This may involve integrating select features into an existing product, such as dark web or credit monitoring, or developing a new product containing our features.

Iris provides documentation, design and content samples, and support packages to help you along the way – plus a modern Web SDK to simplify implementation.

Iris OnWatch^® Portals

With the Iris OnWatch portal experience option, Iris sets up a dedicated one-stop shop identity protection website for your customers.

User-friendly on desktop and mobile, an Iris portal can be a convenient way to start your identity protection program. Depending on your budget and priorities, Iris offers customization options to ensure your portal reflects your brand.

Choosing the Best Iris User Experience Option for You

Which Iris experience option you choose will depend on a few factors, including:

• The relative importance to you of customization versus convenience.
  
  
• The technical resources available to you.
  
  
• Your preferred commercial packaging and consumer distribution model. Do you envision…
  • A feature set embedded within your own product?
  • A standalone web experience?
  • Something in between?

Both the Iris API Suite and Iris OnWatch portal approaches support many business scenarios. It just depends on which aspects are most important to you.

Explore our current experience options here.

3. Customer Enrollment Options

The next distinctive strength of the Iris identity protection platform is its wealth of customer enrollment options.

Choosing a commercially viable enrollment model is vital to the success of your program. How your customers access the experience is key to ensuring repeat traffic and proper utilization.

Iris has done the legwork to develop complete pathways for customers to gain first-time access (e.g., signup) and for recurring usage (e.g., login).

Iris supports options ranging from directly purchased subscriptions to eligibility-based enrollment, single sign-on (SSO), and more.

4. Platform Integration Engine

Yet another way the Iris platform makes identity protection easy is its capacity to integrate with the ecosystem of third-party services available.

For example, suppose you are a cybersecurity company serving small businesses, and you want to offer a package for self-employed professionals that includes:

• Dark web monitoring
• Credit monitoring
• Phone spoofing alerts
• VPN

When you partner with Iris, you need only integrate with us, rather than four different providers. Or you can implement one or more Iris solutions alongside providers you already have in place.

Furthermore, Iris continually invests in the partner integration engine to maximize compatibility with additional future sources.

Get a fuller picture of our platform vision in our whitepaper here.

5. Data Handling Flexibility and Security

One final distinctive element is Iris’ capacity to assist you with handling sensitive customer data.

Why Businesses Care About Data Handling Flexibility

Particularly for partners interested in the Iris API Suite experience option, we know you may wonder about potential risks associated with transmitting private customer data.

Examples include not just names and contact information, but also dates of birth, Social Security Numbers (SSNs), and other data that can be used to impersonate or defraud consumers.

Luckily, the Iris identity protection platform has a solution for you.

The Value of (Data Handling) Choice

Iris offers a variety of both browser-to-machine (“B2M”) and machine-to-machine (“M2M”) APIs.

With our B2M API approach, sensitive customer data is transmitted securely from the customer’s device to the Iris platform without being stored in your backend systems.

This includes operations like:

• Managing customers’ monitored data
• Enrolling customers in specific services, such as specialized monitoring
• Retrieving alert contents

That way, Iris gives you a path to launch identity protection while reducing liability.

Understand our data protection credentials in our Security and Privacy Center here.

How to Start Leveraging the Iris Identity Protection Platform

With these numerous options, the Iris platform provides a distinctive, flexible, innovative way for businesses of all kinds to deliver identity and cyber protection to their customers.

Interested in exploring the Iris platform and discovering how it can work for your business? Contact us today to get started.

Discover Iris and see how a partnership with us is different.

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