The 5 Key Elements of the Iris Identity Protection Platform

Estimated Reading Time: 8 Minutes

Offering identity theft protection and cybersecurity can bring significant value to your business. Three-fourths of consumers say they would feel more secure if a retailer, consumer brand, bank, or credit card provider offered it, and about two-thirds say they would be willing to pay for it.

Yet historically, even business leaders who recognize the opportunity may perceive the market as overly limited – as if you must either funnel customers to a wholly separate vendor, or wade into building an integration from scratch with each provider.

The Iris^® Powered by Generali platform carves a new path between these extremes, giving your business access to the identity and cyber protection market with unparalleled ease and flexibility.

Owned by the 190-year-old multinational insurance company, Generali, Iris is an established, 20-year provider. Today, we power consumer fraud resolution and cybersecurity plans for Mastercard, GEICO, Nationwide, Vodafone, and many other major brands.

Read on to understand what we’re doing differently – and what the right identity theft protection experience for your audience might look like.

Key Takeaways

Iris is different: Iris Powered by Generali’s identity protection platform and 24/7 US-based resolution team have served businesses of all sizes, including major brands, for over 20 years.
The unique value of the Iris platform comes from its flexibility in five key areas:
- Breadth of consumer solutions (technology and services): Mix and match features to offer just the right combo for your audience.
- User experience options: Integrate deeply via API/SDK, embed one or more of our micro-experiences into your product, or take our pre-built web interface and customize it.
- Customer enrollment options: Implement any of our fully-formed signup and login paths, or invent your own.
- Platform integration engine: Just plug into Iris – let us handle the integrations with third-party providers. We’re regularly adding new ones!
- Data handling flexibility and security: Offer customers protection while reducing your risk around sensitive data via Iris’ browser-to-machine APIs and SDK.
Identity theft and cyber protection solutions are within your reach: Wherever your customers’ needs fall on the fraud, identity theft, or cybersecurity risk spectrum, the Iris platform enables you to offer relevant protection.

What is Included in the Iris Identity Protection Platform

The Iris identity theft protection platform is made up of several key elements:

Iris platform diagram connecting the five elements discussed here: Solutions, User Experience Options, Enrollment Options, Platform Integration Engine, and Data Handling Options.

With these elements, Iris bridges the gap between your business and the wealth of available identity and cyber protection options – making it easy to offer these services to your market.

1. Solutions and Live Assistance Services

Different organizations have varying priorities when it comes to offering identity and cyber protection.

Today, the Iris platform supports over a dozen consumer solutions, which you can mix and match to serve your audience.

Sample of Iris’ OnWatch portal dashboard design with feature tiles grid, showing Plan Features Drawer expanded in right-hand third of screen, listing 10 of the features included in this plan, some activated by this user, others not yet.

Our available technology features include:

Continuous monitoring and alerts, ranging from dark web, to credit, to phone spoofing, and other specialized monitoring types
On-demand dark web scans to reveal current known exposures
Downloadable device and data protection, such as a VPN, parental controls, and more.
Educational resources and shortcuts to facilitate consumer self-help

We also offer live services, including award-winning, 24/7 US-based resolution assistance.* Iris’ experts are dedicated to resolving identity theft, fraud, and scam incidents – ready to help your customers anytime, anywhere.

Check out our full list of solutions in more depth here.

2. User Experience Options

The next big advantage of the Iris platform is its flexibility of user experience.

You can choose to integrate our solutions into your product via API or SDK — either by full integration with our API/SDK suite, or by embedding our convenient micro-experiences.O
Or you can use Iris’ pre-built web portal interface, which can be customized and themed to match your brand.

Iris Identity Protection API Suite and SDK

The Iris API experience option enables you to build Iris-powered features into your app, customer accounts, or other digital environments.

This may involve your company integrating the Iris platform with an existing product, such as dark web or credit monitoring, or developing a new product containing our features.

Animation showing possible product design of Credit Services experience using Iris API/SDK in a fictional mobile banking app, starting at app home screen and moving through feature activation, then viewing score and factors affecting it, history, list of alerts, and a sample credit alert.

Iris provides documentation, design and content samples, and support packages to help you along the way – plus a modern Web SDK to simplify implementation.

Iris Micro-Experiences

The Iris Micro-Experiences option lets you embed one or more self-contained solutions into your digital product, complete with a configurable user interface powered by Iris.

Mockup showing a fictional online banking desktop experience with self-contained rectangular widgets “Credit Score” and “Identity Monitoring” outlined, indicating features powered by Iris embedded among the remaining functionality built and owned by the bank, such as checking and savings accounts, recent transactions, and left-hand navigation.

The Micro-Experiences option is a lighter-lift way for you to present native-feeling identity and cyber protection tools inside your product – sparing you from the design, security, and testing steps involved in a deep API integration.

Iris OnWatch^® Portals

With the Iris OnWatch portal experience option, Iris sets up a dedicated one-stop-shop identity protection website for your customers.

Iris OnWatch web portal desktop screenshot showing a sample individual identity alert indicating the customer’s data was detected on the dark web, with the right-hand drawer expanded over the right-hand 60% of the screen, and the Alerts list visible behind it, containing 4 alerts in total.

User-friendly on desktop and mobile, an Iris portal can be a convenient way to start your identity protection program. Depending on your budget and priorities, Iris offers customization options to ensure your portal reflects your brand.

Choosing the Best Iris Experience Option for You

Which Iris experience option you choose will depend on a few factors, including:

The relative importance to you of customization versus convenience.
The technical resources available to you.
Your preferred commercial packaging and consumer distribution model. Do you envision…
- A feature set embedded within your own product?
- A standalone web experience?
- Something in between?

All three of Iris' core user experience models can support many business scenarios. It just depends on which aspects are most important to you.

Explore our current experience options here.

3. Customer Enrollment Options

The next distinctive strength of the Iris identity protection platform is its wealth of customer enrollment options.

Choosing a commercially viable enrollment model is vital to the success of your program. How your customers access the experience is key to ensuring repeat traffic and proper utilization.

Iris has done the legwork to develop complete pathways for customers to gain first-time access (e.g., signup) and for recurring usage (e.g., login).

Enrollment - SSO 3 Combined JPG

Iris supports options ranging from directly purchased subscriptions to eligibility-based enrollment, single sign-on (SSO), and more.

4. Platform Integration Engine

Yet another way the Iris platform makes identity protection easy is its ability to integrate with the ecosystem of available third-party services.

For example, suppose you are a cybersecurity company serving small businesses, and you want to offer a package for small business owners that includes:

Dark web monitoring
Credit monitoring
Phone spoofing alerts
VPN

When you partner with Iris, you need only integrate with us, rather than four different providers. Or you can implement one or more Iris solutions alongside providers you already have in place.

Screenshot from Iris’ API Developer Documentation showing sample page “What High-Risk Transaction Alerts Offer,” with functional explanation text and partial “Sample User Experience Mockup” images.

Furthermore, Iris continually invests in the partner integration engine to maximize compatibility with additional future sources.

Get a fuller picture of our platform offering in our whitepaper here.

5. Data Handling Flexibility and Security

One final distinctive element is Iris’ capacity to assist you with handling sensitive customer data.

Why Businesses Care About Data Handling Flexibility

Particularly for partners interested in an integrated model via either the Iris API Suite or Iris Micro-Experiences, we know you may wonder about potential risks associated with transmitting private customer data.

Examples include not just names and contact information, but also dates of birth, Social Security Numbers (SSNs), and other data that can be used to impersonate or defraud consumers.

Well, you're in luck. The Iris identity protection platform has a solution for you.

The Value of (Data Handling) Choice

Animation showing possible product design using Iris API/SDK, allowing customers to add credit card numbers for dark web monitoring in a fictional mobile banking app. Starts at the “Manage Monitoring Info” screen, then adds an individual item (nickname, first 6 digits, and last 4 digits), and finally displays the newly added item in the customer’s list of monitored info.

Iris offers a variety of both browser-to-machine (“B2M”) and machine-to-machine (“M2M”) APIs.

With our B2M API approach, sensitive customer data is transmitted securely from the customer’s device to the Iris platform and is not stored in your backend systems.

This includes operations like:

Managing customers’ monitored data
Enrolling customers in specific services, such as specialized monitoring
Retrieving alert contents

That way, Iris gives you a path to launch identity protection while reducing liability.

Understand our data protection credentials in our Security and Privacy Center here.

How to Start Leveraging the Iris Identity Protection Platform

With these numerous options, the Iris platform provides a distinctive, flexible, innovative way for businesses of all kinds to deliver identity and cyber protection to their customers.

Interested in exploring the Iris platform and discovering how it can work for your business? Contact us today to get started.

Discover Iris and see how a partnership with us is different.

Let's Get Started

*Localized support based on partners' region. For example, U.S. partners' customers have access to U.S.-based Resolution Specialists.

** Iris offers a variety of Identity Fraud Insurance plans with coverage limits up to $3M in Identity Fraud Expense Reimbursement. Selected plans may also include Cash Recovery for unauthorized electronic fund transfers from Checking & Savings Accounts or Investment/Health Savings Accounts, Home Title Identity Theft Expense Reimbursement, and Cyber Extortion Expense Reimbursement. Please contact Iris for exact details of plans available.

Identity Fraud - Expense Reimbursement, Cash Recovery Aggregate, and Investment & HSA Cash Recovery benefits are underwritten and administered by American Bankers Insurance Company of Florida, an Assurant^® company, under group or blanket policies issued to Iris^® Powered by Generali for the benefit of its Members. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits at https://www.irisidentityprotection.com/terms-conditions.