[Video] Iris Celebrates 20 Years of ID Protection Services

The Year Was 2004...

Myspace dominated the Internet, Google introduced Gmail, The Federal Trade Commission (FTC) celebrated the one-year anniversary of the release of the National Do Not Call Registry, and Mark Zuckerberg launched Facebook, which was only available to Harvard students at the time.

In 2004, the Internet saw a rapid adoption among Americans, with 63% of American adults reported they were “online.”

However, as more people began using the Internet, concerning issues emerged: identity theft and fraud.

In 2004, the FTC received more than 610,000 consumer fraud and identity theft complaints, with spyware and spam being two of the most concerning consumer issues on the internet.

Fast-Forward 20 Years…

Technology is now integral to consumers’ daily lives, and the Internet has drastically changed since 2004.

Social media platforms, smart devices, and online shopping have become essential for many people. However, as consumers increasingly rely on technology for various aspects of their lives, the threat of cybercrime continues to grow. Last year, the FTC received about 3.6 million reports of fraud and identity theft, marking a substantial increase from the 610,000 reports received in 2004.

Despite these challenges, Iris^® Powered by Generali remains committed to addressing the evolving landscape of identity theft and other cyber threats.

Iris^® Powered by Generali Celebrates Two Decades of Evolution and Excellence

Now, two decades later, Iris Powered by Generali celebrates its 20-year anniversary as one of the first companies to offer identity resolution services in the U.S.

Our deep understanding of the identity theft landscape and our commitment to meeting our clients' and their customers’ needs truly set us apart from the rest. In 2006, we expanded our offerings from solely providing resolution services to including credit monitoring. By 2008, identity monitoring had become another valuable addition to our growing suite of services. Over the years, we have continued to expand our offerings to to adapt to the evolving landscape of identity theft and fraud.

Throughout 2024, we will expand our services even more, transitioning from a portal-focused provider to a comprehensive platform. Our platform enables our clients to offer identity protection across a variety of environments, providing them with unparalleled setup flexibility and customization options to meet their unique business needs.

Our expertise in the identity theft landscape, cutting-edge technology, and world-class security measures enable us to provide B2B2C identity and cyber protection to our clients and their customers. However, our drive to create these products comes from our passion and commitment to helping people. From the very beginning, we have been a people-first, technology-forward company!

We recently sat down with a few of our employees to reflect on the company’s evolution and our continued commitment to bring customers from distress to relief – anytime, anywhere. Our anniversary video covers everything from signing our very first client, to upgrading our office space, to pivoting from a portal-focused provider to offering a more comprehensive platform!

Watch our video to discover how we’ve evolved over the years and how we plan to continue growing in 2024 and beyond.