Closing Gifts that Build Loyalty and Help Protect Homebuyers

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Beyond the Closing Table: Gifts that Build Loyalty and Protect Homebuyers

As real estate professionals, brokers, mortgage lenders, and title companies, you help people achieve their dream of owning a home. Throughout the homebuying process, you were their guide and advisor. You helped them navigate one of the biggest purchases of their lives.

Although the relationship may seem over once they get their keys, as an experienced professional, you know the real opportunity for appreciation and loyalty extends beyond the closing date. Once the boxes are unpacked and the pictures are on the wall, you want them to remember their good experience with you. That way, they will refer you to their friends and family. They’ll tell them all about the great experience and knowledge you provided.

So, it’s no surprise that one of the most effective ways to deepen client relationships and generate referrals is through a thoughtful, practical closing gift – particularly one that provides a benefit well after the first few weeks in the new home.

In this blog, we’ll explore the importance of memorable closing gifts and explain how Iris Powered by Generali can help you deliver the perfect gift that extends the relationship long after closing – a unique option your clients want, need, and will use.

Key Takeaways

• From personalized mugs and picture frames to one-time home services, such as cleaning and landscaping, special gifts help your clients remember you. This blog offers a few ideas.
  
  
• The truly standout option is the one that goes beyond closing – comprehensive property fraud and data protection. Iris can help you deliver the perfect gift and boost client loyalty.
  
  
• 63% of individuals are concerned about their home’s title/deed being stolen.
  
  
• 30% of consumers believe buying/selling a home makes them most vulnerable to identity theft.
  
  
• Consumers want their real estate agents, title companies, and lenders to help protect them from fraud, and 79% of survey respondents are willing to pay more to work with a real estate business that prioritizes their security. 

What Makes a Memorable Closing Gift?

Take a minute to think about some of the gifts and giveaways that have resonated most with you throughout the years. Chances are it wasn’t a pen or a bottle of wine. It may have been something practical and relevant to your daily life (a coffee maker or toolbox?) or personal and thoughtful (a mug or framed picture with a loved one). It may have been an experience or a subscription service for something you enjoy. It probably still makes you smile and think about the person who got it for you.

Special gifts help people remember you, and unique closing gifts can help boost your brand. Personalized and local treats are a great way to welcome someone to a neighborhood and also introduce them to local businesses. One-time home services, such as cleaning and landscaping, are also a way to check something off the seemingly never-ending checklist of moving. Tech and smart home gadgets, such as smart doorbells and cameras, are a great way of showing care for their new home.

Best Closing Gift Ever: Comprehensive Property Fraud & Data Protection

While all of these are great gifts, a truly standout option is comprehensive protection to help them keep their assets and identities safeguarded from real estate fraud.

Real estate and mortgage fraud include seller impersonation, wire fraud, and home title fraud (also known as deed theft). In each of these scenarios, fraudsters use forged documents, such as fake IDs or personal information, to transfer property to themselves or sell a property.

Iris' Identity & Cybersecurity Concerns (ICC) Survey found that 63% of individuals are concerned about their home’s title/deed being stolen. 30% of consumers believe buying/selling a home makes them most vulnerable to identity theft.

Unfortunately, their fears are not unsubstantiated. The FBI reported over $173 million in losses from real estate fraud in 2024. Title theft is a growing issue, and everyone is a potential target. For instance, Graceland, Elvis Presley’s iconic Memphis home and a much-beloved piece of American history, was nearly auctioned off when scammers fraudulently claimed they had rights to the property. Of course, that wasn’t true; however, the owner, Elvis Presley’s granddaughter, had to sue the scam company to protect the estate from being auctioned off.

Another example is an all-too-familiar story, similar to that of the Louisiana property owner who discovered that her family’s property had been sold for $45,000 in cash and had a new corporate owner. Fortunately for this property owner, she noticed and reported the fraud early, allowing for the charges to be reversed.

And the emotional turmoil victims feel is real. 52% of fraud victims report that becoming a victim of fraud was more stressful than they had ever experienced or caused significant stress. Along with experiencing high stress, victims noted a wide range of emotions they experienced after becoming a victim:

• Frustrated – 62%
• Angry – 61%
• Overwhelmed – 39%
• Anxious – 34%
• Depressed/Hopeless – 18%
• Embarrassed – 17%
• Suicidal – 5%

It’s no surprise that 66% of those surveyed in Iris’ ICC report say they are willing to pay for a comprehensive identity protection solution.

This is where you come in, with a gift that is priceless: peace of mind. 

Give Homebuyers (and Your Brand!) What They Need

You can significantly enhance client trust and differentiate your services by offering Iris^® Powered by Generali’s property fraud & data protection bundle. This comprehensive solution provides property owners with continuous property title monitoring, real-time alerts for suspicious activities, up to $2 million home title identity theft expense reimbursement, and much more. By proactively safeguarding clients against escalating threats like home title theft and seller impersonation, you not only help protect your clients' most valuable assets but also solidify yourself as a forward-thinking partner in the homeownership journey.

Additionally, the bundle can be seamlessly integrated into the brand’s existing services in 30 days or less, making it a strategic move to boost client satisfaction and business growth. This bundle is game-changing and raising the bar in the real estate and home title market. It's a win-win for everyone (except the fraudsters, of course).

Ready to Provide your Clients with the Ultimate Closing Gift?

Explore Iris' offering and contact us to create the perfect closing gift for your clients.

Let's Get Started

*Identity Fraud - Expense Reimbursement, Cash Recovery Aggregate, and Investment & HSA Cash Recovery benefits are underwritten and administered by American Bankers Insurance Company of Florida, an Assurant^® company, under group or blanket policies issued to Iris^® Powered by Generali for the benefit of its Members. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions. Review the Summary of Benefits at https://www.irisidentityprotection.com/terms-conditions.