Your Customers Have a 3,000+ Data Point Problem. Be The Solution.

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It’s Data Privacy Week!

As a proud Champion of Data Privacy Week, we at Iris^® Powered by Generali are shining a spotlight on a growing problem that affects billions of people – and the businesses that serve them.

Did you know that one data broker alone claims to have 3,000+ data points on 2.5 billion people – per person – in their database? Not 300. Not 1,000. Three thousand data points per person. We’re talking about home addresses, phone numbers, birth dates, family members’ names, work history, and even property ownership details. All this data is easily accessible on people-search websites and data brokers, just waiting to be found by anyone with an internet connection.

Most people have no idea this is happening. And that’s a big problem.

Key Takeaways

• One data broker alone claims to have 3,000+ data points on 2.5 billion people – per person – in their database. Most people have no idea this is happening.
  
  
• Public data exposure fuels modern fraud attacks, including phishing, account takeover, social engineering, and AI-powered scams that are increasingly difficult to detect.
  
  
• Consumers want proactive, integrated protection, with more than 8 in 10 saying they’d use identity protection tools built into platforms they already trust.
  
  
• Private Data Removal from Iris® delivers visible, ongoing value by continuously scanning for and removing exposed information, creating tangible results that build customer trust and engagement.
  

The Hidden Risks Your Customers Are Facing

Here’s the thing: this publicly available data isn’t just sitting there collecting digital dust. Fraudsters are actively using it to launch sophisticated scams that are getting harder and harder to spot.

When scammers have access to personal details, they can:

• Craft convincing phishing attacks that reference real addresses, family members, workplaces, and recent life events.

• Take over accounts by easily answering security questions with publicly available information.

• Impersonate victims to banks and support teams with worrying accuracy.

• Use AI-powered tools to clone voices and create deepfake videos that feel shockingly real.

• Target vulnerable groups, such as seniors and small business owners, with personalized scams.

The scariest part? These attacks work. And they work because the foundation – the personal data – is already out there, easy to find, and free to use.

The reality: Despite widespread concern about data privacy, only 6% of U.S. adults have ever used data removal services to clear their personal information from the internet. That means 94% of people are walking around with massive digital footprints they don’t even know exist.

Want to learn more about how public data fuels modern fraud? Download our full whitepaper to see the complete picture.

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Why This Matters for Your Business

If you’re a company that offers digital products or services to consumers, this creates both a challenge and an opportunity.

The challenge: Your customers are at risk. When they fall victim to fraud, it damages their trust – not just in online security in general, but also in the platforms and services they use every day.

The opportunity: You can help protect customers in a way that’s visible, proactive, and truly valuable.

What Today’s Consumer Wants

Today’s consumers expect more than alerts after something bad happens. They’re looking for:

• Proactive protection that reduces risk before fraud occurs

• Control over their digital lives and peace of mind about their privacy

• Integrated tools built into the apps and platforms they already trust

• Visible results that they can see and understand

In fact, Iris’ 2025 Identity & Cybersecurity Concerns Survey found that more than 8 in 10 consumers would use identity protection tools integrated into digital platforms they already use. That’s a huge signal about where customer expectations are headed.

There is a privacy gap you can fill. Let Iris help you meet this timely consumer need.

A Demographic-Specific Vulnerability: Seniors and Cybercrime

Did you know that an estimated 60% of cybercrimes against seniors are at least partly fueled by personal information available online through data brokers and people-search sites?

Seniors are particularly vulnerable because:

• They’re often targeted with personalized scams using publicly available details

• Their information may have been online longer, creating larger digital footprints

• They may be less familiar with modern fraud tactics

This makes data broker removal services especially critical for this audience.

Take our interactive quiz: "How Exposed Are Your Customers?"

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Introducing Private Data Removal from Iris^® Powered by Generali

Private Data Removal from Iris is a digital tool that automatically scans approximately 300 people-search websites and data brokers for your customers’ personal information and removes it – with comprehensive rescans every 90 days. This is set-it-and-forget-it protection that runs continuously in the background, alerting your customers when exposures are detected and removed.

Here’s How Private Data Removal Works:

• Continuous scanning of people-search websites and data brokers for exposed personal information

• Automatic removal requests are submitted on behalf of the customer when information is found

• Regular updates keep customers informed throughout the removal process

• Ongoing monitoring because data regularly repopulates from new breaches and scraped content (often within 12 months)

Why Private Data Removal is So Powerful

Tangible results customers can see: When someone receives a notification that their information has been removed from 150+ sites, they understand exactly what you’ve done for them.*

Ongoing protection: Data doesn’t permanently disappear after a single removal. These sites regularly repopulate their databases, making continuous monitoring essential.

Builds real trust: Visible, preventative protection creates loyalty that’s difficult for competitors to match.

Increases engagement: Customers interact with services that show them clear, recurring value.

People-search websites and data brokers have become a gold mine for fraudsters. The average person now has literally thousands of data points circulating online – often without ever even realizing it. With Private Data Removal, we’re giving customers back control by actively finding and reducing that exposure before it can be exploited by fraudsters.

Paige Schaffer, CEO of Iris

Partner with Iris to Make Privacy a Priority

The question isn’t whether your customers’ data is exposed online. It’s whether you’re going to help them do something about it.

Private Data Removal from Iris offers:

• Flexible integration options that fit your business model

• Seamless customer experiences through Iris’ API Suite, SDKs, or white-label, ready-to-launch OnWatch^® portals

• Ongoing value that keeps customers engaged and protected

• Competitive differentiation in an increasingly crowded marketplace

Download our whitepaper to learn how Private Data Removal from Iris can help your organization deliver meaningful, proactive protection to the people you serve.

Ready to explore how Private Data Removal can strengthen your customer relationships?

Request to speak with our team today.

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*The actual number of exposures and removals per customer will depend on the number of exposures detected and removals completed.