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Automatic Data Broker Removal

Private Data Removal

Private Data Removal automatically scans and removes your customers' personal information from people-search websites and data brokers. The service scans hundreds of sites, shows customers what information is exposed on each site, automatically attempts to remove data, and re-scans on a recurring basis – no manual effort required.

Nearly 60% of internet users have more than 12 personal data points publicly available online, including home addresses, phone numbers, dates of birth, and family members' names.1

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Why Private Data Removal?

People-search sites and other data brokers compile consumers' personal information from across the web and sell it. While legal, this exposed data enables phishing, identity theft, account takeovers, and even physical safety threats. Research shows 60% of cybercrimes against seniors are fueled by information from such data brokers.2

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How It Works

A continuous cycle of protection that scans, detects, removes, and re-scans—so your customers stay protected.

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Scan

Automatically scans hundreds of people-search sites and data brokers for customers' exposed personal information.
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Detect

Shows customers what has been exposed, including names, addresses, phone numbers, dates of birth, email addresses, family members, employers, and more.
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Remove

Automatically removes customers’ personal information from people-search websites and other data brokers.
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Repeat

Automatically re-scans on a regular basis throughout the year to find and remove republished data.

Delivery Options

Choose how you want to deliver Private Data Removal to your customers.

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Iris API Suite

Integrate directly into your platform. Enroll customers, send alerts, display exposure details in your UI, and combine with other Iris solutions through a consistent integration structure.
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Iris OnWatch® Portal

Offer a brandable, web-based portal with a clear dashboard showing exposure counts, removal progress, and detailed status—plus integration with Iris Identity Monitoring and Resolution Services.
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3000+

Up to 3,000+ data points on 2.5 billion individuals held by some data brokers

300

~300 people-search sites and data brokers scanned by Private Data Removal

60%

60% of cybercrimes against seniors are fueled by data broker information

Why Partner With Iris

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Fast Implementation via API/SDK
The Iris API Suite makes integration easy. Your team gets clear documentation and a defined path, not a blank-slate build.
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Convenient consumer experience via web portal
The Iris OnWatch® portal experience is sleek and easy, with numerous practical features to assist customers and pre-built signup pathways to choose from.
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Bundle with full protection
Combine with other solutions like dark web monitoring, credit monitoring, Personal Web Defense, 24/7 Resolution Services, and more. One platform, one integration.
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Competitive pricing
Iris may be more price-competitive than standalone data removal providers.
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24/7 customer resolution services
Award-winning, U.S.-based Resolution Specialists are available around the clock to provide identity theft resolution or Iris' other professional services.
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Frequently Asked Questions

What is Private Data Removal?

Private Data Removal is a white-label consumer technology solution that automatically scans people-search websites and data brokers for personal information and submits removal requests to delete it.

How many sites does Private Data Removal scan?

Private Data Removal scans approximately 300 people-search sites and data brokers.

Does Private Data Removal scan repeatedly? What if customer information is republished to a site where it was previously removed?

For each customer enrolled, Private Data Removal scans our current pool of data broker sites on a regular, recurring basis throughout the year. For all information found exposed upon each scan, the product attempts to remove it from each site at that time.

Are all data removals automated?

In addition to the standard approach of automated removal requests, Private Data Removal can also supply customers with detailed instructions to manually request removals per site where their info was exposed. Partners can leverage this lower-cost, “self-removal” functionality for customer acquisition and to highlight the value of the automated removal service.

What types of exposed personal information does Iris Private Data Removal detect and remove?

Customer records detected on people-search sites might include names, addresses, phone numbers, emails, dates of birth, family members, employers, and more.

Is Private Data Removal available via API?

Yes — you can use the Iris Identity Protection API Suite and SDK to integrate Private Data Removal into your own digital product.

Help Your Customers Take Control of Their Exposed Data

Private Data Removal gives your customers a proactive way to reduce identity theft and fraud risk — and gives you a high-demand solution to strengthen your product lineup.

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1.https://www.bitdefender.com/en-us/blog/hotforsecurity/more-than-12-data-points-are-publicly-available-on-60-of-internet-users
2. https://www.statista.com/statistics/1389659/us-elderly-cybercrime-victims-number-by-type/