According to Harvard Business Review, customer experience can be defined as the sum of all interactions a customer has with a company. The quality of this experience though is dependent on the value system that’s deeply embedded within the service provider and implemented by the provider’s entire organization. It’s a holistic approach that forces companies to consider if each area of a company’s offerings meet customers’ needs and puts a focus on how each company decision will shape and impact the overall customer experience.
In other words, the key to creating an excellent customer experience is to understand your customers and keep them at the heart of your service. At Generali Global Assistance, we call that being people-first. Throughout our decades of experience we have seen that this approach of keeping the people behind the data at the heart of our work allows us to deliver optimal experiences to each unique customer segment, of each unique product line, each with unique goals.
Global Experience that Feels Boutique
At GGA, we understand the importance of offering customized, customer-centric service, and have the decades of global expertise to know how to do it well. GGA is a subsidiary of the Europ Assistance (EA) Group – a division of The Generali Group, a global corporation with almost two centuries of experience – and has been protecting millions of lives from the threat of identity theft for nearly 15 years. With offices in more than 25 countries and over 50 years of assistance experience, our combination of global reach and customer expertise is unparalleled.
Our strength and stability are matched by our dedicated, tailored approach to helping each client achieve their business goals. We understand one size does not fit all, and that’s why we work closely with our clients to gain a comprehensive understanding of their customer segments. This allows us to suggest the right combination of features and services to meet the needs of their target. Our knowledgeable account directors, along with our award-winning marketing and resolution teams, work with our clients to ensure a seamless onboarding process, a successful program launch and continued support to help each client achieve their unique program goals. Our hands-on marketing and business development support includes:
- Business development workshops
- Strategy & campaigns
- Copyright free print & digital collateral
- Event support
- Standard & custom reporting
- Account management growth consulting
Creating an Excellent Customer Experience by Offering Identity Protection from a Provider with Unmatched Experience
Consumer fear of identity theft has risen 12% over the last three years, with 31% of them reporting they are very worried about identity theft. So it is not surprising that 55% of consumers reported they are likely to purchase identity protection service and 40% reported they’re very likely to purchase identity protection from a financial or insurance institution they already trust. This is why there has never been a better time to learn about offering identity protection services from GGA. To learn more about how our identity protection can help you achieve your business goals, request a demo.