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A recent survey found that companies rank customer experience as the top priority for their business in the next five years – beating product and pricing. This isn’t surprising as 74% of consumers are somewhat or very likely to buy from a company based entirely on their experience – regardless of the price or product. So, we know how important customer experience is to both businesses and consumers, but what exactly is it?
Customer experience can include many different elements but can be broadly described as the perception customers have of your brand, making each customer touchpoint incredibly important. It’s a holistic approach that forces companies to consider if each area of their offerings meets customers’ needs while simultaneously focusing on how each company decision will shape and impact the overall customer experience.
In other words, the key to creating an excellent customer experience is to understand your customers and keep them at the heart of everything you do. At Generali Global Assistance (GGA), we call that being people-first. Throughout our decades of experience, we’ve seen that keeping the people behind the data at the heart of our work allows us to deliver optimal experiences to each unique customer, ensuring our partners’ customers have a positive and memorable experience at every turn.
Global Experience that Feels Boutique
At GGA, we understand the importance of offering customized, customer-centric service, and it’s become part of who we are as a company. GGA is a subsidiary of Europ Assistance (EA) Group – a division of Generali Group, a global corporation with over two centuries of experience – and was one of the first companies to provide identity theft resolution services in the U.S. With offices in more than 50 countries, our combination of global reach and customer expertise is unparalleled.
Our strength and stability are matched by our dedicated, tailored approach to helping each client achieve their business goals. We understand one size does not fit all. That’s why we work closely with our partners to gain a comprehensive understanding of their audience and customer personas. This allows us to deliver a seamless service as well as the right identity & cyber protection program to meet the needs of their audience(s). Our knowledgeable account directors and award-winning marketing and resolution teams work with our partners to ensure a smooth onboarding process, a successful program launch, and continued support to help each partner achieve their unique program goals. Our hands-on marketing and business development support includes:
- Business development and partner marketing workshops, webinars, and on-site presentations
- Growth-focused strategies & campaigns
- Copyright-free print & digital collateral
- Standard & custom reporting
- Ongoing communication throughout the lifecycle of your program
- And much more!
Creating an Excellent Customer Experience by Offering Identity & Cyber Protection from a Provider with Unmatched Experience
Consumer concern around identity theft is only growing, with 76% of GGA-surveyed consumers stating they were worried about identity theft – while 34% said they are very worried. And, as our recent study shows, consumers are seeking, if not demanding, expert assistance. In fact, 76% of surveyed consumers believe that “to feel truly protected from identity thieves and cybercriminals, I’d need the help of a trained expert.” So, it’s not surprising that over half of consumers reported they are likely to purchase identity protection (60%) and/or cyber protection (54%) in the next two years – and are looking to purchase them from companies they already trust with their sensitive data. That’s why there has never been a better time to choose a dependable and experienced identity & cyber protection partner to help you enhance your customers’ experience.
Contact us today to learn more about the Iris experience and how it can help you achieve your business goals.