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Generali Global Assistance (GGA) has been a leader in the assistance industry for over 50 years, aiding and protecting our partners and their customers all across the globe. While the last year has brought many changes, one thing has remained constant over our decades of experience – customization drives loyalty. We understand that when it comes to offering your customers various services, one size does not fit all. Studies show that consumers are expecting, if not demanding, personalized experiences. And, the businesses that are already adapting to these consumer expectations by delivering products and services customized to their customers’ needs are reportedly experiencing increased revenue as a result.
According to a study by Bain & Company, increasing customer retention rates by just 5% can increase profits anywhere from 25% - 95%. What’s more, 79% of consumers agreed that the more personalization tactics a brand uses, the more loyal they are to that brand. Rather than have a pre-defined and possibly outdated list of products and services to offer, both insurers and financial institutions should consider developing and/or offering products and services that are geared to a customer’s individual needs. For insurance carriers, that may include offering life insurance customers a service that supports senior citizens, especially in emergency scenarios. For financial institutions, this can include offering customers actionable, proactive financial safety advice. One thing is for certain, providing your customers with unique experiences and positive points of engagement by offering and providing a service they find valuable will help your business achieve its growth and retention goals.
Offering a Service that Addressees These Needs
Consumers are now looking to purchase more services from their financial institutions and insurance providers. According to recent research, 46% of consumers are looking to buy identity theft or cybercrime services in the next two years, with many consumers looking to their trusted financial and insurance companies to buy it.
Comprehensive identity & cyber protection have been found to be especially valuable services to offer due to the fact that the service addresses the aforementioned consumer need and can effectively increase customer loyalty. In fact, GGA’s first-ever identity protection client achieved a 2% higher retention among their homeowners’ policyholders with identity protection versus those without it. For savvy companies looking to build customer retention by offering identity and cyber protection, the key to maximizing the potential benefits of providing such a service is to ensure the features, coverage, branding, and purchase options of the service are customized to their customers’ needs – and that it is competitively priced to fit within their budgets.
Customizable Solutions that Remain Competitive
Partnering with GGA can provide your customers with the protection they’re seeking, all while positioning your company as a trusted advisor and market leader. We specialize in creating identity & cyber protection programs that meet the unique needs of every organization, all while remaining one of the most competitively priced services on the market. Our flexible identity & cyber protection programs offer:
- Voluntary or embedded programs (or a combination of the two!)
- Customizable individual, couple, and family plans
- Rapid implementation
- Choice of client branded, co-branded, or Iris-branded program
- Variety of product feature bundles
Our comprehensive identity & cyber protection program puts customers in control of their identity with some of the most highly-demanded services and features. In one easy-to-use dashboard, your customers can access:
- Library of educational & preventative resources
- Multi-lingual support
- Op-out mail service
- Online data protection suite, including three pieces of software: DataScrambler® (anti-keylogging), PhishBlock® (anti-phishing) and RansomStopTM (anti-ransomware)
- Award-winning, U.S.-based identity & cyber protection experts available 24/7
- Identity and credit monitoring alerts
- Three bureau credit freeze assistance
- Data recovery and device clean-up assistance
- Home internet security restoration
- Up to $1 million of identity theft insurance for recovery expenses