Customer retention is fundamental to the success of any insurance company. Existing customers are 50% more likely to try new products and spend 31% more when compared to new customers.
As a result, introducing new products and services to this group will keep you competitive and on the forefronts of your customers’ minds. And while there are many factors to stimulate retention, one of the best ways to do so is to provide your customers with value-added products and services that “fit” where they are in their lives. This naturally improves their experience with your company and makes you their go-to for all of their life changes and challenges. Additionally, as their insurance provider, you have already won their trust to protect the things they value most. A logical next step would be to provide additional services that not only continue to build their trust but also add to your bottom line.
A Suite of Services That Will Enhance Your Insurance Offering
The care services available through Generali Global Assistance (GGA) are a tangible demonstration to your customers that you will be there for them and their families no matter what life throws at them.
- The Best Defense Against Identity Theft: Identity Protection
GGA’s 360° award-winning identity protection provides your policyholders with ultimate peace of mind so they can focus on what really matters in life. Our U.S.-based, certified Identity Theft Specialists and online resources are available 24/7 to educate customers about how identity theft and cybercrimes occur as well as provide tips and monitoring tools to help keep their identity and digital privacy secure. With identity theft victims increasingly shouldering a heavier financial burden each year and suffering more complicated fraud types, your policyholders are likely already searching for protection.
- A Solution for the Vulnerable: ScamAssist®
Cons and scams are nothing new but they remain effective – Americans lost a total of $488 million to scams in 2018, with $500 lost per victim on average. As consumers have shifted to more convenient ways of managing their personal finances such as email, websites, and smartphone, scammers have followed with techniques that are increasingly sophisticated and more difficult to discern. GGA’s U.S.-based ScamAssist® specialists act as trusted advisors by helping your policyholders identify which solicitations are deceptive in today’s fraud-filled world and advise on how to proceed.
- A Portal Platform that Facilitates Human Care: Eldercare Services
Increasingly more adults are faced with the difficult decision of moving their aging loved ones to assisted living facilities or keeping them at home where they often prefer to be. For those who choose the latter, 66% struggle to provide care and have had to make some type of adjustment to their work life – some giving up work entirely. Our Eldercare Portal is an immediate benefit that policyholders can take advantage of to ensure their loved ones receive proper home care, eliminating stress and helping to live happier, longer lives.
- A Service with Survivors in Mind: Beneficiary Companion
At a time of loss, the last thing survivors want to do is make phone calls and handle paperwork. With GGA’s Beneficiary Companion, they don’t have to. We’ll take care of the administrative details involved in closing one’s life legacy, including their social media accounts, relieving the stress of paperwork and allowing beneficiaries to focus on the healing process. The unique and personal service provided by Beneficiary Companion sends a powerful message to your policyholders about how you care for them and their families. Reinforce your image as a caring, trusted partner to your customers with Beneficiary Companion.
- A Premier Travel Support Program: Travel Assistance
Traveling to foreign countries can be exciting, but when the unexpected happens, the entire experience can quickly go south. Consumers want to depend on their insurer for scary situations such as these, but very often, no such service exists. With 35 24/7 multilingual assistance centers, GGA provides assistance for all travel and medical needs your policyholders may have when traveling. Your policyholders can count on us, no matter where they are in the world. With the largest operational footprint in the assistance industry, supported by a network of agile, on-the-ground medical and logistical assets, our travel assistance services handle it all – from trip interruption assistance to emergency medical evacuations, GGA has the depth of knowledge and resources to handle any crisis.
A Partner for All of Life’s Challenges
Partnering with GGA to provide these products and services is not only a cost-efficient way to provide best-in-class offerings to your customers but can also greatly enhance your customer retention.
GGA offers a variety of product bundles so you can offer the right selection of features and services for your customers’ needs. Our tailored account management, business development, and marketing support make it easy for our partners to launch, market, and continue to grow their programs.
To learn more about how our care services can help bolster customer retention and boost your bottom line, request a demo now.