Iris is headquartered in Washington, DC, where our 24/7/365 fraud resolution center also operates.
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Everything you need to know about Iris® Powered by Generali and how we help businesses deliver identity and cyber protection to their customers.
Iris is headquartered in Washington, DC, where our 24/7/365 fraud resolution center also operates.
Iris was founded in 2004, when identity theft was emerging as a major consumer risk. Since then, the company has evolved and expanded its capabilities to encompass the broad spectrum of all things identity & cyber protection — including monitoring, fraud resolution, and identity restoration services.
Iris is part of Generali Global Assistance, a business unit of the Generali Group, one of the largest insurance and financial services companies in the world. This relationship provides Iris with global scale, financial stability, and deep expertise in assistance services.
Iris operates through a B2B2C model, partnering with organizations that serve large consumer bases. Common distribution partners include:
Through these partnerships, Iris delivers protection to millions of customers worldwide.
Iris provides a comprehensive set of identity and cyber protection solutions designed to help organizations protect their customers from identity theft, fraud, and digital threats.
Iris solutions include:
These services are typically delivered through digital platforms, apps, and partner ecosystems, allowing organizations to embed protection directly into their customer experiences, or through a customizable, dedicated website via Iris’ OnWatch® portal platform.
Iris differentiates itself through a highly flexible, partner-centric identity protection platform. Unlike many providers with rigid solutions, Iris allows organizations to customize monitoring coverage, user experiences, integrations, and program structure to fit their business model and audience.
Backed by more than 20 years of identity protection experience and the global resources of Generali, Iris combines advanced monitoring technology with expert, human-led resolution services. Our “do-it-for-you” fraud recovery specialists help guide victims through the entire restoration process, delivering industry-leading customer satisfaction and support.
Yes. The Iris Console allows existing and potential partners to explore, evaluate, and configure identity protection solutions before writing a single line of code. It’s built for teams that want to see, test, and validate before building.
With Console, you can:
Choosing a partner to protect your customers’ most sensitive data is an important decision that should be made carefully. At Iris, we’ve spent the last two decades listening to our clients and learning what’s important. Organizations should evaluate identity protection providers based on several key factors:
A strong partner should be able to tailor your customers’ identity protection experience in a way that makes the most sense for your business and audience — whether that’s embedding protection into your own systems or developing a standalone portal — all while minimizing operational complexity.
Financial institutions are often the first place consumers turn when fraud occurs. Offering identity protection can help banks and credit card providers:
As digital banking grows, identity protection is becoming a natural extension of financial security services.
Insurance carriers can integrate identity protection into existing products such as:
These bundled offerings allow insurers to provide preventive protection alongside financial reimbursement, creating additional value for policyholders.
Traditional cybersecurity tools focus on protecting devices and networks, while identity protection focuses on protecting the individual and their personal data.
Identity protection fills critical gaps by addressing:
Together, cybersecurity and identity protection create a more complete digital safety ecosystem.
Identity protection can deliver measurable ROI by strengthening customer relationships, creating new revenue opportunities, and reducing the costs associated with fraud incidents.
Many organizations also see strong financial results from identity protection programs. For example, one Iris insurance partner generated $6 million in revenue from its identity protection offering, while another reported 80% year-over-year growth in its program. A cybersecurity partner also attributed a 6% increase in product sales directly to adding an Iris identity protection solution.
Identity protection services help strengthen trust by demonstrating that organizations are actively working to protect their customers from fraud, identity theft, and scams.
This added value can significantly improve retention. As an example, one financial services partner reported retaining 50% of customers who activated their identity protection product, while an insurance client saw a 78.7% increase in customer retention among members enrolled in credit monitoring services.
As trust becomes a differentiator, this added layer of protection is increasingly valued — 84% of consumers say they feel secure online according to Iris’ 2026 ICC Survey, yet only 29% follow all best practices, creating a clear opportunity for organizations to step in and support their customers.
Embedding identity protection directly into existing digital platforms allows organizations to offer meaningful security benefits in a way that aligns with how customers already engage with their products.
This approach not only improves accessibility, but also drives stronger adoption and engagement. In fact, Iris’ 2026 ICC Survey found that 75% of consumers would use identity protection tools if they were integrated into a digital ecosystem they already use, with 38% saying they would actively prefer that experience over a standalone solution.
For many partners, integrated programs also become valuable business drivers. One Iris partner leveraged Iris’ dark web monitoring API to enhance their all-in-one mobile security service, deepening the customer relationship and driving more revenue.
A dedicated identity protection portal offers organizations a centralized, branded destination for delivering comprehensive protection services — while also creating a high-visibility touchpoint for ongoing customer engagement.
In fact, many customers still value having a single place to manage their identity security, monitor alerts, and access support resources. Iris’ 2026 ICC Survey found that 55% of consumers are open to using a standalone identity protection website or app, and 18% would prefer it that way.
This flexibility allows organizations to meet different user preferences while reinforcing the value of their protection offering. A dedicated portal can also support deeper engagement, education, and upsell opportunities — helping transform identity protection from a passive benefit into an active part of the customer relationship. One Iris insurance client reported that its identity protection offering became the second most successful product in its portfolio,
Organizations can integrate one or more of Iris’ identity protection solutions using:
These integration methods allow companies to add identity protection capabilities to mobile apps, online portals, or customer dashboards — while also providing the flexibility to control the experience deeply or launch a solution quickly, with very little lift or dev resources needed.
Iris also offers OnWatch® portals for clients that prefer a standalone website dedicated to identity protection for their customers. Single sign-on functionality allows customers to navigate to their identity protection program directly from your own ecosystem.
Integration timelines vary depending on the partner’s technology stack and implementation goals. However, with Iris, many organizations can deploy identity protection features within weeks or even days, especially when using Iris’ prebuilt, customizable Micro-Experiences.
Iris’ award-winning API Suite reduces implementation timelines by up to 70%, with one fintech partner launching in under one month.
Iris supports multiple enrollment models so customers can activate protection through familiar pathways. Options include gated experiences, direct purchase flows, API-driven enrollment, and single sign-on integrations.
Identity protection features can be integrated directly into existing digital platforms, allowing customers to:
This creates a unified experience where security is part of the everyday digital journey.
Yes. Many identity protection platforms, including Iris’, support white-label deployments, allowing organizations to deliver protection services under their own brand.
This approach helps partners maintain brand consistency while offering expert protection to customers.
Organizations often prefer not to manage sensitive identity data directly. If that’s one of the reasons holding you back from providing identity protection to your customers, we have some good news: with Iris, you don’t have to touch that data.
We offer two options for managing user data, so you can decide how user data flows:
Whichever flow you choose, you can be sure that Iris uses maximum security and encryption to keep all user data safe. And if you do decide M2M is right for your business, we provide expert guidance to help you build a secure customer journey.
The Iris identity protection platform is built on scalable cloud infrastructure, capable of supporting millions of users across multiple regions and partner ecosystems.
This scalability allows organizations to expand protection programs without significant infrastructure investment.
Partners benefit from analytics that provide insights such as:
These insights help organizations optimize protection programs and measure their impact.
Yes. Identity protection can help reduce churn by strengthening customer trust and providing ongoing value.
When customers know that an organization is actively helping protect them from fraud and identity theft, they are more likely to maintain long-term relationships with that brand.
Organizations across industries use Iris identity protection solutions to protect customers while strengthening their business outcomes.
Partners have reported a range of measurable benefits, including:
These results demonstrate how identity protection can create value for both organizations and the people they serve.
Identity protection refers to a suite of services designed to help detect, prevent, and resolve identity theft and fraud. These services typically include monitoring, alerts, insurance coverage, and expert support if an identity-related incident occurs.
If identity theft occurs, trained fraud specialists guide customers through the recovery process. This may include placing fraud alerts, working with financial institutions, disputing fraudulent transactions, working with credit bureaus, and helping restore the individual’s identity.
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©2026 Iris Powered by Generali. All rights reserved.
Legal Information | Security |Code of Conduct | Terms & Conditions | Contact Us
