How Telecom and ISP Companies Can Differentiate with Iris’ API Suite

Estimated Reading Time: 4 Minutes

The telecommunications and internet service provider landscape has become increasingly challenging, with companies struggling to differentiate themselves beyond price competition. As network speeds have standardized and coverage has expanded, customers often view telecom and ISP services as commodities — making decisions based primarily on cost rather than value-added features.

However, forward-thinking telecom and ISP companies are discovering that the key to standing out lies in expanding their role from simple connectivity providers to comprehensive digital safety partners. Your customers don't just want internet access or phone service — they want to feel secure and protected in an increasingly connected world.

The rise in cyber threats, phone scams, and identity theft has created a natural opportunity for telecom and ISP companies to position themselves as trusted guardians of their customers' digital lives. By integrating identity protection and cybersecurity services directly into your existing customer experience, you can transform your brand from a utility provider into an indispensable partner.

Iris^® Powered by Generali's Identity Protection API Suite enables telecommunications and internet service providers to seamlessly integrate comprehensive identity protection services into their customer portals and mobile apps, creating compelling differentiation that builds customer loyalty and reduces churn.

Key Takeaways

• Telecom and ISP companies face increasing commoditization and can struggle to differentiate beyond price.
  
  
• Smart identity theft and cyber protection packages can set your brand apart as memorable, trusted, and current.
  
  
• Iris' flexible platform enables tiered service packages that create upsell opportunities and increase customer lifetime value.

Telecommunications and Internet Service Providers (ISPs)

We know telecommunications and Internet service providers face increasing commoditization and can struggle to differentiate their value based on anything other than price.

This is where a smart identity theft and cyber protection package, smoothly integrated into your own digital experiences, can set your telecom or ISP brand apart – positioning you as memorable, trusted, and current.

Offer Telecom or ISP Customers Tiered Packages of Identity Protection

The flexibility offered by the Iris platform means you can put together a set of plans with increasingly premium features included.

For a telecom or ISP audience, a possible set of plan tiers might be:

• A Basic plan, focused on:
  • Identity Monitoring
  • Credit Monitoring
  • One or two telecom-relevant services, such as Caller ID Monitoring
  • Resolution Services
    
    
• A Premium plan, which adds a premium service, such as our Personal Cyber Protection for device and network security
  
  
• A Deluxe plan, which further adds specialty monitoring types such as Social Media Monitoring, plus Personal Web Defense, protecting up to 5 household devices

Of course, all this is just one possible combination – many other selections of Iris’ solutions could work.

Integrate Tools into Telecom or ISP Packages – then Upsell Premium Services

Another approach could be to build a core plan with monitoring and other tools integrated into your product and then offer a menu of “external” add-on services.

A couple of our supplemental services are especially relevant for a telecom or ISP audience:

• Personal Cyber Protection, giving customers professional assistance with data recovery, device cleanup, and home internet security
  
  
• ScamAssist^®, helping customers evaluate suspicious messages and avoid falling for deceptions – reducing their risk of identity theft and financial loss*
  
  
• Personal Web Defense, providing customers with a flexible desktop and mobile app that includes a VPN, antivirus, secure browsing, parental controls, and a password manager

Explore the 3x Award-Winning Iris Identity Protection API Suite

As you consider what exactly you’d like to offer your customers and which elements are most important to you, the Iris API Suite may or may not be the right user experience option for your business.

That’s where our team comes in. If you have questions about what can be done with the Iris API Suite or would like more details about the platform, get in touch today. We want to hear what you have in mind!

Ready to deliver more than internet services?

Contact us to learn how Iris’ Identity Protection API Suite can help your business deliver seamless, integrated identity and personal cyber protection.

Let's Get Started

*Iris^® Powered by Generali is not responsible or liable for the availability, safety, accuracy, or effectiveness of the techniques, products, tools, or resources used by Iris Powered by Generali in its ScamAssist^® service and customers’ access and use of ScamAssist is entirely at their own risk.