Smart Home Products: Consumer Perspectives on Data Privacy & Security

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Video doorbells, self-learning thermostats, smart refrigerators, remote-controlled lighting…

Without a doubt, the number of smart home products has grown significantly since 1966 with the invention of Echo IV, the first automation system device that allowed consumers to make grocery lists, manage the temperature in their homes, and turn appliances on and off. Since 2015, the average number of internet-connected devices in a home – including smart home products – has nearly doubled, rising to over 16 devices per household in 2022.

There’s no question that smart home technology can help provide consumers with security, comfort, energy efficiency, and convenience. However, with identity theft, fraud, and invasive data collection growing, smart home platforms and their customers are increasingly at risk. Parks Associates, an established firm dedicated to researching and analyzing IoT, smart home, and connected entertainment technologies, found that most smart home product owners (72%) are concerned with the security of the personal data collected and transmitted by their smart home products. Hacking, cyberattacks, and data breaches further heighten their concerns. Companies in the connected home space can attract increasingly savvy consumers and differentiate themselves from competitors by easing data security concerns.

In partnership with Parks Associates, our whitepaper, “Data Privacy and Security in the Connected Home,” explores the data privacy and security risks posed by the connected home, how consumers perceive these risks, and the role smart home providers play in mitigating threats. This whitepaper highlights the risks to consumers’ identity and data and the opportunity players in this space – including platforms, internet service providers, home security providers, hardware companies, and home subscription service providers – have to help educate and protect their customers from potential harm. Download our complimentary whitepaper for valuable insights!

But wait... There’s more!

On June 7 at 2:00 PM ET, Iris Powered by Generali and Parks Associates will also host a webinar on this topic. Our webinar will provide insights into the changing relationship that brands and service providers now have with consumers. The panel will demonstrate how security protections are part of doing business and solutions can be easy, seamless, and can ultimately help strengthen the long-term customer relationship. Expert thought leaders will highlight new ways to build consumer trust, including education on MFA and software updates, communication on privacy policies, and delivering simple support and onboarding processes to their customers.

Interested in joining us? Register today to reserve your seat!