Why Insurance Carriers Should Leverage Iris' ID Protection API Suite

Estimated Reading Time: 3 Minutes

The insurance industry has always been built on a fundamental promise: protecting customers from unforeseen risks and providing peace of mind. In today's digital age, that promise naturally extends beyond traditional property, health, and life coverage to include protection from cyber threats and identity theft.

Insurance companies are uniquely positioned to offer identity protection services because the value proposition aligns perfectly with your customers' existing relationship with your brand. They already trust you to protect what matters most to them — their homes, cars, health, and financial security. Adding digital identity protection is a logical extension of that protective umbrella.

The demand is clearly there: more than one-third (36%) of US consumers say they'd expect to purchase identity protection from their insurance carrier.

Your customers are already looking to you for comprehensive protection solutions, making identity theft protection a natural addition to your portfolio rather than an entirely new business venture.

For insurtech companies, integrating identity protection can provide the innovative edge needed to compete with established carriers while delivering genuinely valuable services that increase customer engagement and retention.

Iris^® Powered by Generali's Identity Protection API Suite enables insurance companies and insurtech firms to seamlessly embed identity protection tools into their existing customer portals and mobile apps, creating comprehensive protection packages that customers expect and value.

Key Takeaways

• 36% of US consumers expect to purchase identity protection from their insurance carrier, creating natural demand.
  
  
• Identity and cyber protection tools complement your existing insurance offering and can attract premium plan customers.
  
  
• Iris' accessible platform enables simple integration into existing digital experiences and customer acquisition tactics.

Insurance & Insurtech

If you’re an insurance company, the concept of protecting your customers against identity fraud and digital threats can be very complementary to your primary business. In fact, more than one-third (36%) of U.S. consumers say they’d expect to purchase identity theft protection from their insurance carrier. 

Build Identity and Cyber Protection Tools into Your Insurance Customers’ Online Journey

The highly accessible, tailorable nature of the Iris identity protection platform means that you can get mileage simply from adding one or two tools to your existing digital experience – for example, your online customer portal.

Even prior to signup, Iris enables you to offer on-demand dark web scans for an email address or phone number as a customer acquisition tactic.

Augment Your Mobile App with Identity Protection Tools to Attract Premium Plan Customers

You can also get more ambitious by building out a whole “identity protection” section within your mobile experience – and tying this feature set to more premium insurance plan offerings. 

Explore the 3x Award-Winning Iris Identity Protection API Suite

As you consider what exactly you’d like to offer your customers and which elements are most important to you, the Iris API Suite may or may not be the right user experience option for your business.

That’s where our team comes in. If you have questions about what can be done with the Iris API Suite or would like more details about the platform, get in touch today. We want to hear what you have in mind!

Ready to deliver more than insurance coverage?

Contact us to learn how Iris’ Identity Protection API Suite can help your business deliver seamless, integrated identity and personal cyber protection.

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