In the era of technology where information is bountiful and accessibility is only a swipe away, differentiating your business from your competitors can be a challenging task. It’s more important than ever for businesses to carefully consider the quality, value, and logical fit of any new service that they provide. The key to financial institutions setting their business apart is keeping their finger on the pulse of consumer needs and expectations, and offering timely services that add additional financial support and value to the quality of their lives.
According IBM’s X-Force Research, more than 200 million financial services records were breached last year, accounting for a 937% year-over-year rise. With the frequency of data breaches growing, 79% of consumers stated that they’re worried about the increasing threat. As a result of their growing concern, the number of consumers planning to purchase identity protection has risen to 58%, and nearly 50% of those consumers shared they’re looking to buy it from one of their trusted financial institutions.
Building Loyalty by Offering Protection & Additional Financial Support
With consumers reporting identity theft as a top concern and 56% of them saying they need expert help protecting themselves from identity thieves, offering identity protection will meet your customer needs. Moreover, providing them the peace of mind that comes with having an additional layer of protection and financial support in the event they fall victim to identity theft will build lasting loyalty. Because positive experiences become an extension of your brand as well as a significant contributor to your growth, it’s critical that your organization partner with companies with a proven track record. Research shows that 75% of consumers reported they were likely to generate word of mouth referrals about positive experiences, and 92% of consumers trust those recommendations.
Additionally, studies have shown that the more services a customer has from a single company, the longer they stay a customer of that provider. Our clients have reported higher year-over-year retention rates among their customers when they purchase identity protection in addition to the client’s primary product or service.
Customizable Identity Protection for Financial Institutions
Partnering with Generali Global Assistance provides your customers with the protection they are seeking while positioning you as a market leader. We specialize in creating identity protection programs that meet your unique needs, all while remaining one of the most competitively priced services on the market. Our flexible identity protection programs offer:
- Voluntary offerings or embedded programs
- Customizable individual, couple, and family plans
- Rapid implementation and hassle-free administration
- Choice of client branded, co-branded, or Generali Global Assistance branded program
- Tailored sales and award-winning marketing support
Our comprehensive identity protection program puts your customers in control of their identity with some of the most highly-demanded services, all accessible from one, easy-to-use dashboard:
- Library of education and prevention resources
- Online data protection suite
- Access to certified identity protection experts
- Advanced identity monitoring and alerts
- One bureau or three bureau credit monitoring and alerts
- Award-winning resolution services
- Up to $1 million of identity protection insurance
Best of all, we offer our multitude of features in a variety of product bundles, so we can create a program that best fits your customers’ needs and will help you achieve your business goals.
To learn more about differentiating your business from competing insurance providers and growing retention with a service that demonstrates your organization’s loyalty to your customers, request a demo of our identity and digital protection service today.